The launch of Empress Gaming and supporting female success in the gaming


On November 1, Empress Gaming was launched – a brand dedicated to providing a platform for female content creators and professional players to succeed in the gaming industry.

In just one month, Empress Gaming has added a variety of content creators to their team, worked with a variety of sponsors, hosted a successful VALORANT tournament and welcomed over 800 people to their Community Discord. It’s safe to say that they have found themselves on an upwards trajectory.

Here’s The Thing had the opportunity to sit down with the chief executive and founder of Empress Gaming, Nicole Constantine, to learn more about her brand, intentions with the company and her overall perspective on the industry.

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What was the core reasoning that led you to launch Empress Gaming?

I think the overarching reason comes down to being a young woman in the space myself without really any substantial active community or safe space to turn to, and with that, I realised that many other women in gaming may feel the same way.

I think the overarching reason comes down to being a young woman in the space myself without really any substantial active community or safe space to turn to, and with that, I realised that many other women in gaming may feel the same way.

In a magnitude of fields and genres in gaming, there are women building their own dedicated and engaged audiences – but at the same time, there was a lack of foundational support and resources for their platforms to grow, develop and shape beyond this, and thus, Empress was born.

Nicole Constantine's Empress Gaming has made a big splash in the esports industry since launching on November 1.

Empress Gaming

Nicole Constantine’s Empress Gaming has made a big splash in the esports industry since launching on November 1.

Esports and gaming has been seen as a male dominant industry since the dawn of time, do you believe your platform can change that here in Australasia and how do you plan to do so?

The fundamental problem is that the industry is not only seen, but treated, as a male-dominant industry and that simply isn’t true. Changing a narrative, which as you said, has been written since the dawn of time is obviously a goal but beyond that and more immediately, it’s naturally elevating a platform which showcases all the incredible women in gaming that exist.

At the end of the day, we can’t change a systematic mindset overnight – we can only challenge its existence. We hope that by providing access, resources and management to women in gaming – this will inspire brands, and other activations in the space to reconsider how they treat and look at us. Firstly we need to eliminate a diversity token mindset, one that, especially with brands, is so heavily dependent on for their sponsorship spends.

The esports and gaming industry is male-dominated – Nicole Constantine is looking to level the playing field for women.

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