From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.
This week’s edition takes a look at Bilibili’s League of Legends deal, SK’s partnership with Krombacher, the University of Roehampton launching a Women in Esports scholarship, plus DouYu acquiring ESL and Dreamhack streaming rights.
Bilibili secures Chinese streaming rights to League of Legends World Championships
Riot Games has struck a multi-year partnership with Bilibili in which the streaming video platform will gain exclusive broadcast rights for its major League of Legends events.
This includes the 2020 League of Legends World Championship, which has been moved to take place in China, the Mid-Season Invitational and the All-Star tournaments.
John Needham, Global Head of Esports at Riot Games, commented: “We continuously look to share our sport across platforms with our fans, and Bilibili will help us share the spectacle of LoL Esports to more of our fans in China. Our partnership with Bilibili allows us to stream our broadcasts to new audiences and also unlocks our ability to develop fresh content and storylines around our top professional players as we move into the next decade of LoL Esports.”
As part of the deal Bilibili will produce a variety of streaming and on-demand video content around the competitions, whilst the firm will team up with Riot Games, and TJ Sports will co-produce a documentary celebrating the 10 year anniversary of the League of Legends World Championship.
Carly Lee, Vice Chairwoman and COO of Bilibili, added: “We are excited to reach this strategic partnership with Riot Games. Throughout the past decade, we have witnessed the development of the esports industry from a niche market to a mainstream one that is now one of the most popular sports among young people in China.”
SK Gaming collaborates with German brewery Krombacher
Highlighting the continued commercial growth of the esports industry, Krombacher and the German brewery’s Vitamalz drink has been named the official beverage of SK Gaming.
The partnership will see both companies collaborate on a range of marketing activations which includes creating social media content featuring SK Gaming players and developing a new online video series.
Alexander T. Müller, CEO at SK Gaming, said: “It is no longer a secret that we at SK Gaming are very committed to looking after our players holistically. The entire nutrition area is one of the central topics. With the Krombacher product portfolio, we have succeeded in winning the perfect partner for us. We are extremely happy about the trust that is placed in us here. In addition to our players, who of course primarily benefit, we will ensure that the community can get to know Krombacher and its brands extensively.”
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