Thailand’s top football club launch branded hub with Esports Mogul (ASX:ESH)


  • Thailand’s top football club, Buriam United, has launched its branded hub with eSports business Mogul (ESH)
  • Under the deal, Mogul will develop an online hub for the club, where it can display information about upcoming games and tournaments with fans
  • Buriam United is a major player in the Southeast Asian (SEA) Football League — Since its inception, it has won six league titles and become “the most popular [team] among Thailand’s 70 million-strong population”
  • The partnership also accounts for a monthly licence fee — payable to Mogul — and a revenue-sharing agreement for any cash generated by subscriptions to the branded hub
  • In exchange, the football club will also in tournament prizing and marketing activity
  • Following the news, Esports Mogul shares have traded 1.5 cents higher, priced at 1.5 cents

Thailand’s top football club, Buriam United, has launched its branded hub with eSports business Mogul (ESH).

The football team, dubbed a “powerhouse” in Mogul’s market announcement, has now signed a partnership agreement with the ASX lister. Under the deal, Mogul will develop an online hub for the club, where it can display information about upcoming games and tournaments with fans.

The hub includes a tiered subscription membership system, which Mogul states garnered roughly 1000 monthly paying users within 48 hours of the platform’s launch.

Subscribers will be able to access a wide range of Buriam-branded tournaments on the site, where they can compete in some of the most popular PC and mobile eSports gaming titles available.

Buriam United’s Chang Arena stadium
Source: Esports Mogul

The partnership also accounts for a monthly licence fee — payable to Mogul — and a revenue-sharing agreement for any cash generated by subscriptions to the branded hub. In exchange, the football club will also in tournament prizing and marketing activity.

Buriam United is a major player in the Southeast Asian (SEA) Football League, but it’s a relatively young club, having only been established a decade ago,

Since its inception, the club has won six league titles and become “the most popular [team] among Thailand’s 70 million-strong population.”

“Buriram is an amazing success story. We are very proud to join forces with them as they extend their vision into eSports,” said Mogul’s Managing Director, Gernot Abl.

“Our launch with Buriram has me excited on a number of levels. I admire their vision and passion for connecting esports to traditional sports. It’s something I’ve experienced first hand from my time at EA and seeing the fan engagement that comes with titles such as the John Madden Football series,” ESH CEO Michael Rubinelli continued.

Following the news, Esports Mogul shares have traded 1.5 cents higher, priced at 1.5 cents at 12:47 pm…



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