Streamcoi on the need for organisations to sign streamers

When varying lockdown measures were imposed on almost every country worldwide back in March and April, esports and gaming were pushed to the forefront of entertainment.

Although many LAN events were cancelled, the competitions largely continued online and the attention on esports grew whilst sporting events and other leisure activities faced severe restrictions.

Now, with many restrictions being lifted, the team behind Streamcoi has decided to highlight the activities of esports organisations, the needs of streamers as well as its take on the growing potential of streaming, its challenges, and solutions.

Credit: Michał Konkol / Riot Games

Live streaming is becoming increasingly popular, but do you know how to maximise its potential?

When the world went under lockdown, the importance of live streaming became increasingly apparent. On Twitch alone there were 3.5M new streamers in Q1 2020, and this growth translated to an increase in the number of hours watched from 3.1 billion in January this year to a whopping 5 billion in May. During times when the majority of tournaments are being cancelled or shifted to an online-only format, it is often the streamers that play a pivotal part in realising sponsorship commitments for esports organisations and marketing agencies.

We are witnessing the emergence of streaming networks whose rosters include the most prominent influencers. One such example is Team CORSAIR which is powered by 102 streamers, all of whom support the brand as part of an international partnership programme. Another example is the Giants organisation, which has 57 streamers on Twitch – a combination of professional players as well as content creators. Managing such a network, despite being a very potent marketing tool, poses its own significant challenges.

Philipp Neubauer, CMO at BIG Clan, told Esports Insider: “We have 22 streamers, many of whom are professional players, others are creators for BIG who we market as an agency. Managing streamers is always a lot of work, and if you have to do certain things three or four times with each streamer then it becomes very time-consuming. Fortunately, tools like Streamcoi enable us to run animated campaigns on our streams that are set up remotely.”

Live streaming opens up new tournament possibilities

An increasingly popular concept that is gaining momentum is tournaments held by streamers, where viewers can watch content from the perspective of multiple participants. This allows the organisers to obtain an audience from multiple countries and significantly increase the event’s reach. One such event was the G2 Valorant European Brawl which was organised a second time following its initial success.

The event consisted of streamers from popular esports organisation G2 Esports, as well as guests from around the world. Although they’re really popular, these events are an…

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