Spoiler: Next-Generation Honda Civic Prototype Drops November 17 on Twitch


Spoiler: Next-Generation Honda Civic Prototype Drops November 17 on Twitch 13.11.2020: Prototype previews styling direction for next-generation Civic lineup
Debuting on Twitch, the world’s leading live streaming entertainment service


    Prototype previews styling direction for next-generation Civic lineup

    Debuting on Twitch, the world’s leading live streaming entertainment service

    First-ever live global debut of a vehicle on a Twitch branded gaming channel; Honda Head2Head is the first and only automotive branded gaming channel on Twitch

    Honda Stage artist Cordae to give live performance

VIDEO

 

Honda is giving gaming and automotive enthusiasts a first glimpse of what’s in store for America’s best-selling car1 with the world debut of the all-new 11th-generation Civic, in prototype form, Tuesday, Nov. 17 live on Honda’s Head2Head Twitch channel.

This special edition episode of Honda Head2Head on Twitch will begin live at 5 p.m. PST, with the Civic reveal set to start at 6:45 p.m. PST. The reveal also will feature an exclusive live performance by Grammy-nominated ART@WAR/Atlantic Records recording artist, Cordae.

 

Honda’s iconic Civic, the No. 1 vehicle for young, first-time and multicultural consumers2, will undergo a full redesign that once again raises the bar for style, performance, safety and advanced technology in the compact car market. A teaser image and video released today give viewers a glimpse of the all-new Honda Civic through a geometric looking glass, which will all take shape to fully reveal the new Civic on Nov. 17.

Since it was first introduced in America in 1973, Civic has brought nearly 12 million U.S. customers into the Honda family. The all-new Civic Sedan will launch in late Spring 2021 as a 2022 model-year vehicle.  


Honda and Esports

Honda has a significant presence in gaming and esports, as the exclusive automotive partner of Team Liquid and the Riot Games League of Legends Championship Series. In addition, Honda’s gaming strategy includes a partnership with Twitch, where the Honda Head2Head gaming channel, now in its third season, is the exclusive auto-branded channel on the platform.

With Twitch’s average daily visitors reaching 17.5 million, Honda aims to grab the attention of the audience behind the explosive growth of esports. These deeply enthusiastic fans share a similar passion for Civic, making the nameplate America’s most popular among all vehicles with Millennial, Gen Z and multicultural consumers3. Honda’s integration of the all-new Civic on its Head2Head Twitch channel one-ups the brand’s commitment in the gaming space.

The Civic reveal on Honda’s Head2Head Twitch channel will be hosted by Rachel Seltzer and MonsterDface. The hosts will be joined by eight participants: Four top Fortnite players and four top Twitch streamers, including Benjyfishy, SypherPK, Jordan Fisher, Dakotaz, and…



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