In this session Will Chu, NutraIngredients’ science editor takes the hotseat as the day’s proceedings start with a one-on-one interview with Koen Schobbers, esport pioneer and gaming expert.
“NutraIngredients has been covering this sector for quite some time now and the team have seen the sports nutrition industry building on its success and ascending to the next level,” says Chu.
“I’m excited to be hosting this session in what has been a series that is not only timely but sets the stage for esports to come into its own, with opportunities aplenty for product development and innovation.”
Schobbers, the vice-chairman of the athletes’ commission overseen by the Global Esports Federation, talks to NutraIngredeints about focussing on athlete rights, inclusion, health and safety amongst other topics.
One of the interview’s focal points is the shift by eathletes to finetune diet and nutrition, with some going as far as employing personal trainers, team chefs and performance coaches to improve performance.
A founding member of the athletes’ commission of the International Esports Federation (IESF) back in early 2016, Schobbers also comments on the sector’s evolution and the role nutrition has played in its success.
The session then moves onto Gencor Pacific’s product development executive, Mariko Hill, who gives a presentation looking at ways brands can differentiate using ‘acute’ and ‘chronic’ concepts.
These ideas will be complimented by recently published literature that supports existing scientific evidence providing scope for brands to innovate with branded ingredients in unique delivery formats.
Figures obtained from market insights and analytics firm NewZoo estimate global esports revenues to have reached around €925m ($1.1bn) in 2019, a year-on-year growth of 26.7%.
Esports revenues are still on an upward projection and are expected to reach €1.5bn ($1.8bn) by 2022 with food and nutrition firms capitalising with new lines of products that use select ingredients to boost focus, concentration and other attributes key to optimal gaming performance.
vaneeghen and Lonza
Erik Bakkers, innovation & marketing director at vaneeghen and Joris Dewit, director, business development & project management at Lonza then take to the stage to describe these ingredients along with concepts for recovery, energy and brain performance.
The presentation, chaired by Stephane Vouche, marketing manager at Lonza, will also take a look at the current crop of novel, science-based ingredients that are proving suitable in various application forms to support the NPD process.
Tony Gay, head of technical sales and NPD, nutrition at Prinova represents the day’s final speaker with his presentation entitled, “Pivoting from sports to eSports nutrition.”
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