VANCOUVER, BC / ACCESSWIRE / November 12 , 2020 / YDX Innovation Corp (TSXV:YDX)(OTC PINK:YDRMF)(FSE:APY1) (“YDX” or the “Company”), is pleased to announce it has signed a non-binding Letter of Intent (“LOI”) to acquire all of the outstanding shares of Northern Esports Academy Inc., DBA “Shattered Dreams Esports”, (“SxD”) a Toronto-based esports company that identifies and develops prospective professional esports players and content creators. SxD also builds and manages its own professional esports teams.
Founded in 2018, SxD has been fielding rosters in over 10 game titles including CSGO, Rocket League, Rainbow Six and Fortnite. SxD teams have won several top tournaments in Canada; Toronto Ultra x RedBull AdrenaLAN (2020, Call of Duty), MLSE Leafs Gaming (2020, EA NHL20) and 24h of Le Mans (2020, iRacing). SxD’s talented players have over 90,000 followers on various social media platforms including Twitter, Twitch, and Instagram.
SxD’s revenues streams are primarily derived from tournament prizes and sponsors. Additional to that, much like top esports teams like FaZe Clan and 100 Thieves, SxD also receives significant revenue from merchandise sales, with a focus on limited edition esports apparel and streetwear.
SxD was co-founded by Chris Lamarucciola, “We are excited to be able to continue to support and develop some of the top players and content creators both in Canada and abroad. Working with YDX, a pioneer in digital entertainment in this country, will give us the opportunity to properly develop a cohesive ecosystem where players will receive coaching and mentorship to improve and compete at the highest level.” – stated Chris, who will stay on as Team Manager.
“We are creating a powerful esports ecosystem. Shattered Dreams has built an incredible roster of players and content creators that wear the SxD brand with such passion and fandom. Chris has a unique skill set to scout new talent and honor their professional or content creating skills. We’re excited to make this move into esports teams and begin competing with the best in the word” stated Daniel Japiassu, CEO of YDX Innovation.
YDX announced an LOI to merge with Amuka Esports on October 15, 2020 and are building on the strategy of rolling-up synergistic esports assets that are connected on a local level. Amuka and SxD have collaborated on numerous initiatives this year including merchandise, tournaments and developmental leagues. This includes the upcoming launch of the rebranded Northern Shield Gaming Academy, a membership-based model, that gives any gamer the chance to work with top coaches, trainers and compete alongside their teams in a closed league. This will then feed into both recreational and professional teams completing the three-tier developmental training system.
“We already run the largest esports arenas and lounges. We’ve created the largest…
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