Industry Shorts: INEOS, Six Nations, Vinicius Jr

INEOS Grenadiers CEO Fran Miller has announced that she will leave her role at the cycling team to join another INEOS property, clothing brand Belstaff.

Millar leaves the sport after having spent 20 years working in cycling, with the last 11 of those years with Team Sky, which was later renamed after being taken over by INEOS.

The petrochemicals company, owned by billionaire Sir Jim Ratcliffe, bought Belstaff in 2017. The brand is best known for its motorcycle clothing, but has recently released a range in collaboration with INEOS Grenadiers, and has also become the Official Outfitting Partner of the INEOS-owned Ligue 1 club OGC Nice.

The Six Nations could be delayed until later in 2021 as the tournament looks to ensure that fans are in attendance.

However, speaking to The Times, Six Nations CEO Ben Morel said that it may not be as straightforward as simply moving the event, which is scheduled to begin in February 2021. He did, however, acknowledge that this was ‘one of the options’.

“We have to look at everything right now,” he said. “We need fans back. We are not about to announce that we are doing this, but it is one of the options that is there. It is not straightforward and there would be no guarantee that you’d get a better situation. I wish that moving the Six Nations would solve all this, but you cannot say that.”

Real Madrid and Brazil footballer Vinicius Jr is to be the subject of a new IGTV documentary about his life.

The new 10-part Instagram series, entitled Vini For Real, is a product of a partnership between the social media platform’s owner Facebook, the player’s commercial and brand agency MediaCom and sports content specialist Ten Toes Media.

Vini For Real will follow the player through the highs and lows of the first half of this year’s LaLiga season, and will also give a glimpse of the player’s life off the pitch, featuring tales of his childhood, his passions outside of the game, and how he’s coped with his growing fame. READ MORE

Esports organisation LDN UTD has announced an extension of its partnership with wellness and nutrition brand Bio-Synergy.

The brand will become the organisation’s Official Nutrition Partner and for its newly-formed DOTA 2 team, which will compete in the ESL UK Premiership. The pair will also collaborate on a new #UpgradeYourself campaign, with personalised nutrition and fitness plans for LDN UTD’s players aligned with BioSynergy products.

The campaign was led by strategic sports and esports creative agency WeAreFearless. The agency developed the strategic direction for the partnership, using fan insights around performance in esports, and its HumanValues tool to develop the initiative. 

Global football publisher Goal has partnered with Ajax Esports to release a new series of FIFA 21 tutorials ahead of the release of the new edition of the EA SPORTS game.

The pair say…

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