SANTA MONICA, Calif. – September 10, 2020 (Investorideas.com Newswire) Super League Gaming (Nasdaq: SLGG), a global leader in competitive video gaming and esports entertainment for everyday players around the world, and HIT PARADER, a film, TV, and live events production studio born out of the former iconic rock music magazine brand, announced today a new partnership to provide rock musicians with a dedicated esports platform named Rock N’ Jock. HIT PARADER began as a magazine in 1942 and published successfully for the next 7 decades, with cover stories on the Beatles, Led Zeppelin, Guns N’ Roses and Metallica. Recently revived by Ash Avildsen and Josh Bernstein as a premium production studio, event producer, and creator of original content in the rock and pop culture landscape, HIT PARADER is expanding into video game competitions with the help of Super League.
“Giving fans a chance to compete both against and alongside their favorite artists, athletes and entertainers is very special. Doing it with a platform that can let the whole world watch the tournaments and the feuds on their own terms is ideal,” says HIT PARADER CEO Ash Avildsen. “Having HIT PARADER curate the spectacle is going to make for newfangled interactive entertainment at a time when people really need it.”
The exclusive Rock N’ Jock tournament features an exciting mix of eight teams made up of top record labels, including Better Noise, eOne, Fearless, Metal Blade, Nuclear Blast, Rise, Roadrunner and Sumerian, and will be filled with rock stars, celebrities, and athletes competing for the top spot in a classic bracketed format. These labels reach a combined global audience of over 10 million highly-engaged fans across their multiple social platforms. The tournament and live broadcast will be produced by Super League, taking full advantage of the company’s competitive gaming platform, proprietary virtual production capabilities, and patented visualization technology. In addition to capturing the most compelling gameplay throughout the event, the live streams will include real-time player cams, special guests from the rock music scene, and exclusive live performances from well-known musicians.
“Rock musicians are gamers too, and HIT PARADER is the ideal brand to celebrate their passion for play by creating a dedicated esports brand with the launch of Rock N’ Jock,” said Super League Chief Commercial Officer Matt Edelman. “Music is such a big part of gaming. Producing and broadcasting a tournament for some of the top rock artists in the world will be epic.”
Participating musicians, the game title, and tournament dates will be announced in the coming weeks.
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