ESL, the world’s largest esports company, and DreamHack, the premier gaming lifestyle festival, announced a three-year media deal with Brazil’s top media outlets Globo and Omelete. In cooperation with professional Brazilian streamer Gaules, who recently joined Omelete, the partnership aims to bring Counter-Strike: Global Offensive (CS:GO) in Portuguese to the passionate Brazilian CS:GO community. As part of the deal, all tournaments within ESL Pro Tour for CS:GO, including the ESL Pro League, ESL One, Intel® Extreme Masters, DreamHack Masters & DreamHack Open, will be broadcast in Portuguese language via respective distribution channels of Globo and Omelete.
Beginning in Q1 of 2020 and over the course of the next three years, all ESL Pro Tour tournaments for CS:GO will be brought to the Brazilian community via linear and digital channels of Globo and Omelete. The top ESL and DreamHack CS:GO tournaments will be broadcast in Portuguese by SporTV3, Globo’s principal multi-sport channel on Brazilian linear television, whereas Omelete acquired the rights to distribute all matches online. Contracted by Omelete, Gaules will serve the audience digitally by promoting and broadcasting the competitions, including all qualifiers through live streaming via his Twitch channel as well as through Gaules TV, a show that will feature Brazilian CS:GO talent.
“We are delighted to work together in Brazil with Globo, a leading mass media company, and Omelete, a representative entertainment company. By partnering up with both companies, the Brazilian fans can now enjoy a premium viewing experience via various channels,” said Frank Uddo, Senior Vice President Global Media at ESL. “With Globo serving the linear TV audience and Omelete delivering our content to digital platforms supported by the top local streamer, the partnership allows more fans than ever in Brazil to enjoy professional esports however they choose.”
“All of us at DreamHack are pleased to bring our great content to South America through this new partnership with Globo and Omelete,” said DreamHack Co-CEO Roger Lodewick. “With their impressive reach, we will now be able to connect with even more esports enthusiasts in South America. Gaming brings communities together — and there couldn’t be a better time to bring fans the excitement of esports.”
As part of the partnership, Globo and Omelete as main media partners of ESL and DreamHack in Brazil, further acquired the rights to execute additional marketing initiatives via social media as well as the right to organize fan fests in order to provide local fans with the opportunity to watch selected tournaments remotely collectively.
“One of Brazil’s biggest entertainment companies, Omelete, which was born on the internet and now enables amazing experiences for millions of people, has…
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