Esports Entertainment Group Generates 400% Growth in New Registered Users CS:GO Legend Series Reaches Record 1.7 Million Unique Viewers

Tournament Now the Most-Watched Legend Series Event in Allied Esports History

BIRKIRKARA, Malta, Sept. 17, 2020 (GLOBE NEWSWIRE) — Esports Entertainment Group, Inc. (NasdaqCM: GMBL, GMBLW) (or the “Company”), a licensed online gambling company with a focus on esports wagering and 18+ gaming, today announced new registered users grew 400% and customer deposits increased 300% during the two-week period of the CS:GO Legend Series Tournament compared to the same two weeks in the prior month.

The Company’s partner, Allied Esports, a global esports entertainment company and a subsidiary of Allied Esports Entertainment, Inc. (NASDAQ: AESE), drew 1.7 million unique viewers for the CS:GO Legend Series tournament, which ended Sunday, September 13. The two-week competition, which also generated over 1 million hours watched and reached 98,000 peak viewers, is the most-watched Legend Series event since the tournament series was created in 2017.

“We are absolutely thrilled with the viewership numbers for the CS:GO Legend Series, a new benchmark for Allied Esports and a great introduction of our brand to fans around the world,” commented Grant Johnson, CEO of Esports Entertainment Group. “With a 400% increase in new users and 300% increase in deposits, we’ve clearly demonstrated there is demand for our platform. This was a great start to our marketing efforts, and we’re excited to pursue similar opportunities moving forward.”

Each broadcast during the CS:GO Legend Series tournament prominently featured a wagering component, including dynamic live odds that were on display for the entirety of each match. 

“This tournament was an excellent start to our partnership with Esports Entertainment Group, as we introduced their wagering platform to millions of people around the world, and we look forward to creating more valuable content with them in the near future,” said Frank Ng, CEO of Allied Esports Entertainment. “The CS:GO Legend Series is a great example of the ability of our tournaments to deliver dedicated content to an enthusiastic, engaged audience, and we will continue to develop these brands to meet the needs of partners as the esports industry continues to evolve.”

The professional Counter-Strike tournament, which was produced from Allied Esports’ HyperX Esports Studio in Hamburg, Germany, was a global event reaching esports audiences across multiple continents and languages. Allied Esports worked with various partners to broadcast the tournament on Twitch in six languages – English, Portuguese, Russian, Spanish, French and German – and on Chinese streaming platform HUYA, which carried both English and Chinese streams.

The CS:GO Legend Series featured 16 Counter-Strike teams from multiple European…

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