Cyberport: The importance of discussing emerging trends in esports

In recent years, the esports industry has seen explosive growth, both in terms of market value and the number of people engaged.

Even though the sector was hit by a global pandemic, it still managed to continue blooming, whilst also showing mainstream audiences and non-endemic companies the true potential of esports when it comes to entertainment. 

With the rapid growth of the industry, we can see various emerging trends, such as spikes in viewership, the volatility of existing scenes and the rise of specific titles. The question is, how can we use this data in order to push the industry’s development in the right direction? 

Credit: Cyberport
Eric Chan, Chief Public Mission Officer, Cyberport

Cyberport’s answer is clear: it starts with a discussion. Speaking with Esports Insider, Eric Chan, Chief Public Mission Officer at Cyberport, explained the importance of keeping discussions about esports’ growth going: “As the new normal takes its shape, industry discussions and thought leadership are needed more than ever to shed light on how the global trend of ‘esportification’ will spawn opportunities for the digital entertainment industry.” 

According to Chan, various factors need to be taken into consideration, such as the enablement of technologies and innovations, the cultivation of talents into industry professionals, or the facilitation of diversified competitions and events.

To accommodate the discussion, Cyberport Hong Kong returns with its Digital Entertainment Leadership Forum (DELF), an international conference that heavily focuses on the esports industry and its growth. With the theme of ‘New Normal of Digital Entertainment: From Gamification to Esportification’, the goal of DELF 2020 is to lead the industry in identifying market drivers and new monetisation models, decode the value chain of this booming sector, as well as tap the global trend of ‘esportification’ to effectively navigate this new standard.

Credit: Cyberport

The forum will feature a number of esteemed industry figures to discuss not only current topics in esports, but a variety of upcoming trends in the industry. This includes the impact of emerging technologies, business prospects, and even regional dynamics. Some of the speakers shared with Esports Insider their views on the discussions, with all essentially agreeing on the immense importance of events like DELF.

“We’ve seen new titles enter the scene, shifts in viewing behaviour and whole new markets open up in recent days. Trying to do business in esports without understanding the specific trends, emergent risks and key opportunities is a surefire way to not succeed,” said Remer Rietkerk, Head of Esports at analytics firm Newzoo. “By exploring specific dynamics of the industry and relying on qualitative knowledge to synthesize strong data, we can discover exactly what forces are…

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