Betting on Sports America – Digital to deliver comprehensive analysis of the


Betting on Sports America – Digital is set to provide a comprehensive analysis of the current state of and emerging opportunities in the North American sports betting industry, complete with input from the senior executives at the forefront of shaping the sector’s growth path. 

The virtual conference and expo on December 1-2, 2020 features a series of interviews with leading CEOs. Joe Asher of William Hill U.S., Bill Hornbuckle of MGM Resorts, John Levy of theScore, and Derek Stevens of Circa Sports are among those due to share their insights on where sports betting fits into the U.S. gambling ecosystem, how operators can strengthen relationships with leagues, and expansion into more states. 

The agenda for the eight-track conference’s panel sessions also addresses the major issues affecting the development of the industry in North America, including taxation and regulation, and the opportunities offered by mobile betting. Those topics will be debated in the Vision of the Future – Leaders Panel, which consists of  Kip Levin (CEO, FOXBet), Greg Carlin (CEO, Rush Street Gaming), Adam Greenblatt (CEO, BetMGM), Kristian Nylén (Co-Founder & CEO, Kambi), Dermot Smurfit (CEO, GAN), and David Wang (CEO & Founder, Bet.Works). 

There will be plenty more content throughout the event about regulation and the industry’s relationship with governments, reflecting the evolving legislative landscape in the U.S. and proposed changes in Canada. Sessions include in-depth examinations of what the imminent change in the White House means for the industry, the potential for legalization of mobile sportsbooks in New York, the prospects for single-event sports betting in Canada, and what developments in sports betting mean for tribal gaming interests and state lotteries.

The Betting on Sports America – Digital audience can also expect to benefit from expert insights into the potential offered by both new technology designed to deliver improved service for operators across multiple states, and new markets, such as esports and in-play. 

One sector that many believe has the potential to be hugely profitable for operators is college sports, but concerns remain about the integrity issues that may arise from basing multimillion-dollar gambling markets on amateur games. The College Sports – Adapting to the New World of Betting session will see Eric Foote (Chief Commercial Officer, PointsBet USA), Naima Stevenson (Deputy General Counsel, NCAA), Lance Gerlach (Sr. Associate Athletic Director, University of Colorado Boulder), and Tassos Kaburakis (Associate Director, St Louis University) examine how to make regulated wagering compatible with these hugely popular events. 

Whether operators stick rigidly to major sports leagues or also offer markets on NCAA games, they need to develop cost-effective strategies to acquire players…



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