Nothing can prepare you for joining FaZe Clan, the esports and entertainment brand has unparalleled pull in gaming and any new member of the team becomes a star overnight. That’s why their new initiative, FaZe Academy, was birthed.
The program will see prospective FaZe Clan members thrust into an intensive, but necessary, system that gives a crash course on what joining the team is really like and prepares them for the next step.
From media training to a history lesson in the brand itself, content creators that are scouted will first participate in a five-day bootcamp before taking on a three-month apprenticeship that allows the org to fully assess whether they’re really FaZe Clan material.
With input from current FaZe Clan talent and staff members alike, FaZe Academy is effectively a proving grounds for up-and-coming creators that also allows the organization to ensure they’re signing the right people.
There are plenty of questions that come to mind when one of the de facto names in gaming entertainment decides this is necessary.
Why is now the perfect moment for a new system to be implemented? Will the academy system be strictly for creators or will it extend to their esports athletes? Dexerto spoke with Darren Yan, FaZe Clan’s Head of Talent Management, to delve into the finer details.
A new frontier for FaZe
“The reason why we have an Academy for creators and streamers is that, at its core, FaZe was founded by content creators as opposed to competitors,” Yan told Dexerto. “At the very beginning of our company, it was just kids doing trick shots. Back then, the prerequisite of recruitment was whether or not you can hit the craziest trick shots and that was pretty much it.
“As our organization evolved, the standards for talent evolved and so too did the standards of how we recruit. That hasn’t really caught up at the speed of which the company was growing so this was long overdue in order to really identify who the long-term creators and streamers will be for FaZe.”
FaZe Clan is not a standard esports organization, which is somewhat proven by a recent report from Forbes that states that they only generated 20% of their revenue from esports in 2020. The brand is predominantly made up of content creators and personalities, and thus their recruitment process needs to be predicated on much more than in-game performance.
“When we actually seek individuals to join FaZe Clan, it’s not just about being the best at the game and winning trophies,” he affirmed. “It’s about how we work together so that we’re helping build their career, as well as how they fit inside the organization and help us grow it together. We saw that it’s very hard to really get to know one person just from a simple private message or even…
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