A new form of social media

Multiple sectors, including the field of social media, have been revolutionized by Esports’ rapid growth around the world. Esports‘ communal nature has seen social media sites as an important feature in which sports fans gather online and witness competition excitement.

TV was once the go-to option among vast swathes of the population to influence brand perception – now, esports is taking the mantle as the medium that can influence many millions of people quickly. Please don’t confuse esports with online gaming, teen patti, poker, fantasy, rummy, real money gaming and or casual video games. Esports is when professional esports athletes compete against each other for game genres like Real Time Strategy (RTS), Multiplayer online battle arena (MOBA), Sports Simulation, Fighting, First Person Shooter (FPS) etc. and examples for such video games will be Counter Strike, FIFA, Clash Royale, DOTA2, Tekken7 etc.

In the pandemic lockdown across the world that forced isolation and social distancing, streaming sites such as Twitch, YouTube, and Facebook Gaming saw huge growth in 2020. A new balance of influence in sports media is unveiled by the streaming industry, providing a sense of community and interactivity across boundaries that conventional sports might have lacked in the past.

Increased fan-athlete engagement: Athletes connected with global fans off the field

By competing in professional Esports titles since 2020, many sports stars have approached Esports to engage with fans in real-time. By playing in FIFA Global Series 21 and many other Esports games, football star Trent Alexander-Arnold has brought his talents to the virtual arena. The digital media platform created by Esports has opened up opportunities for the entire sports industry to develop deeper fan connections.

We shifted very quickly from enjoying an esports experience larger than life in large stadiums across India to replicating the same virtual stadium experience that was only possible because of technology. Also, with a multitude of OTT platforms now being the standard in India, any household located in any part of India that has strong digital connectivity can now enjoy esports. Players, their teams, coaches and the audience are all digitally linked. A comment window helps players to interact with each other and the streamer, bringing together the video gaming community.

Fact check

If your target audience is the Millennial, you would agree to the fact that they are not on Facebook, Twitter, they don’t watch TV, nor do they read newspapers; they are difficult to find and reach out. More so their retention time frame is very less. You have to look at from their perspective – so much is happening around them and very fast.

So, where are they!

New social media

Video games are the new social media of these millennial. Contrary to the common belief, these video gamers are…

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