FlyQuest, an esports organization competing in the NA LCS, has announced a partnership with data platform Blinkfire Analytics.
Image Credits | FlyQuest & Blinkfire
Blinkfire will provide sponsorship tracking and valuation for Flyquest
While the financial details of the partnership were not disclosed, Flyquest will gain sponsorship tracking and valuation across its social media and streaming platforms. According to Esports Insider, the partnership includes both FlyQuest’s own channels as well as its teams, players, and influencers.
With Blinkfire, FlyQuest have added a new partner to their list. According to their website, FLY only had one commercial partner prior to this deal: Mastercard. Having become the Official Financial Services Partner at the start of 2022, they collaborated range of activations. The partnership is still ongoing in this 2023 season.
FlyQuest is mainly known for competing in the League of Legends North American League, the LCS. With a new roster this season, they were able to end second in the regular spring split.
Blinkfire Analytics is a company that uses AI and machine learning to evaluate social media and sponsorship data. Founded in 2013, it provides organizations with the data needed to show the value they can bring to current and future sponsors or partners.
FlyQuest is not the only esports organization that uses Blinkfire’s services to optimize sponsorships. Other major organizations like FaZe Clan, Misfits, TSM, Furia, 100 Thieves, OpTic Gaming and Sentinels are all under Blinkfire’s portfolio.
After having signed famous streamer and content creator Nick “LS” De Cesare, FlyQuest has been on a streak of important deals for its social media presence.
With the LCS team potentially competing for the LCS title, as well as fighting for a spot at the Mid-Season Invitational, FlyQuest will have potentially increasing visibility over the next months. By working with Blinkfire, FLY should get their hands on data that will allow them to get new future deals.
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