The annual India Today Group Conclave, recently hosted a dedicated session on the esports segment titled – ‘King Kong: The Multi-Million Dollar World of Gaming, And why India is still playing catch-up’. Esports athlete Naman Mathur, popularly known as Mortal, was among the eminent panelists who talked about, “Whether esports has emerged as a wise career option for the aspiring esports or content creators in India”.
The intriguing session witnessed panelists including Aneesh Aravind (Head of Publishing, India Krafton); Prasad Mangipudi (Managing Director, Sportzlive), Naman Mathur a.k.a Mortal (Esports Athlete), Anish Kapoor (CEO, Infinix Mobiles India), and Vishwalok Nath (Business Head, Gaming & Esports, India Today Group), discussed the various aspects related to gaming industry while sharing insights on its future.
“Esports Being a part of the Asian Games adds a lot of legitimacy to esports not just the games which are participating but for the entire industry and certainly participating and competing for your country is a great feeling. Even for Asian Games this is needed how do you attract young crowd to watch your games so yes for us we need Asian Games and I believe Asian Games needs us as well as much” Aneesh Aravind, Head of Publishing, India Krafton said.
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When asked about what was the process like before the launch of the game, “When Krafton decided to do publishing in India, we looked at what the market is, where it is going to grow, and we also looked at the player base that was here. So, we said that we are going to launch BGMI and that took a bit of time and players went really clamouring. When we released it, it was phenomenal. Within a week, we were able to get 40 million downloads and 16 million DAU. More than the numbers, what we saw was the gamers’ passion. So, we looked at the passion and that was exactly what we were looking to build our product towards” he added.
On the new innovations mobile companies are coming up with better gaming experience. Anish Kapoor, CEO, Infinix Mobiles India said “There is a whole lot of bunch happening in the RND space. We have introduced a Darlink technology which is very specific to us. Here we are giving people the opportunity to experience gaming from a budget segment. When we say budget segment Rs 8,000 to 20,000 is where we want to put our focus and energies on. We are working to take gaming to tier 2 tier 3 cities tier 4 kind of audience and get younger people involved and it can be a career option for them”.
Mortal was among the first few poster boys of PUBG mobile when it was launched and he has seen tremendous success since then “The transition has always been upwards, the experience has been great, I was doing B Com and wanted to be a company secretary while doing LLB. I was also uploading videos on YouTube just for fun like how people go to…
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