Joonas Karhu, Chief Business Officer at Bojoko, takes a closer look at the worlds of esports and online casino to see if cross-sell opportunities exist between the two
Disclaimer: This is a sponsored piece from our advertiser Bojoko
As the esports and esports betting sectors continue to grow at pace, online casino operators are looking to get in on the action themselves.
However, when it comes to engaging this audience, esports is vastly different to online casino in terms of demographics and what fans seek in an entertainment product.
The good news is that there are cross-sell opportunities between esports and online casino, but to leverage these operators must really get to know the esports audience.
What the average esports fan looks like
More than 400m people watched esports last year, so it goes without saying that the global esports fanbase is as broad as it is diverse.
That being said, there are groups of demographics that are more engaged with esports and esports betting than others, and operators should start becoming familiar with that audience.
Take the US as a case study; 16mof the 26m viewers were classed as adults. Worldwide, 225mof the 435m individuals tuning in can be categorised in the same group.
Separate statistics reveal that 38 percent of people who watch esports are aged between 18 and 24. This is the highest percentage for any age group; second on the list is 34-54 years at 26 percent.
In terms of gender, most esports viewers are male.
As you can see, the majority of esports fans are above the legal gambling age in markets such as the UK and the US, which is good news for online casino operators looking to engage and cross-sell.
Esports Fans Are an Excellent Market for Online Casinos
ust because the majority of esports viewers are old enough to enjoy online casino does not mean that they will want to start playing slots and table games.
Equally, it does not mean that online casino players of a similar age will want to pause playing slots for a while to wager on the latest Counter Strike: Global Offensive tournament.
Indeed, at first glance it would seem that esports and online casino have very little in common in terms of the games themselves.
Whenever we talk about esports and cross-selling, the conversation focuses typically on sports betting. Look a little deeper, though, and this cross-sell exists within casino too.
Skill plays a crucial role in esports betting, as it does in table games like blackjack and poker. Then there is the element of luck; this applies to both games of chance and games of skill.
In addition, both esports and online casino are fast paced. No two games are the same, regardless of how many times you play an individual title or bet on a particular event.
Perhaps the most…
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