In one graph that tracked user acquisition over time, spikes in new users are attributed to days on which free or exclusive games were made available. “Subnautica,” the Epic Games Store’s first free game, brought in approximately 1.5 million new users on its first day of availability. Epic paid “Subnautica’s” developer, Unknown Worlds, $1,400,000 to offer the game free of charge on its platform, according to the document. The offer brought 804,052 new accounts to the Epic Games Store and by Epic’s calculation, each user cost the company $1.74.
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