Riot also announced that LoL’s May 6-23 mid-season invitational and the Valorant Masters from May 24-30 in its inaugural esports season will take place from the Laugardalshöll Indoor Sporting Arena in Reykjavík, Iceland.
Verizon became an official partner of League of Legends LCS North American regional league last June, but will now become a North American partner across LoL’s three annual global events as well as the founding partner for Valorant esports. They’ll be prominently featured across Valorant regional North American Challenger events and to Valorant’s four annual global majors.
“Expanding our partnership with Riot esports allows us to build on the success of the past year and continue expanding the opportunities to leverage the power of 5G Ultra Wideband for player and fan experiences across both LoL and Valorant,” said Yvette Martinez-Rea, Verizon’s vice president of partnerships and sponsorships.
There will be consumer promotions within the Verizon Up rewards program featuring discounted LoL in-game digital goods in addition to video content and in-broadcast sponsored segments. Other major Valorant sponsors include Red Bull, SecretLab gaming chairs and others to be announced.
Riot Games said it would not disclose the financials of the agreement, but described it as meaningful for both League and Valorant. Ten years after LoL’s debut as an esport, with its 2020 world championship final was watched by an average of 23 million, Riot is eager to popularize Valorant, its version of the popular first person shooter genre, at the size and scale of League.
“We’re very bullish on the second decade of esports at Riot,” said Naz Aletaha, Riot Games’ head of global esports partnerships and business development. “We really think that we have this really interesting opportunity to define what modern sports can look like, and bring that to the hundreds of millions of our fans all around the world.”
With Riot’s esports so technology-driven and a digitally native audience, having a partner like Verizon not only join last year for a proven entity like LoL but…
Read More:Source link