AT&T Becomes Official 5G and Fiber Innovation Sponsor of 100 Thieves – The

AT&T has become the official 5G and fiber innovation sponsor of 100 Thieves, with plans for the two companies to co-create content to promote the telecom’s 5G network, among other collaborations that highlight both brands.  AT&T describes it as an “organization-wide” and “multi-year” sponsorship.

Financial terms of the deal were not disclosed.

As part of the deal, AT&T’s branding will appear on all 100 Thieves jerseys and AT&T will serve as the presenting sponsor of the organization’s Valorant team, outfitting its training room at the Cash App Compound in Los Angeles with AT&T products and services.

AT&T and 100 Thieves will also team up to produce digital content and produce live events highlighting the telecom’s slate or products and services, with a focus on its 5G and fiber networks.

AT&T sponsors a number of teams and esports events, though the scope of those deals were diminished due to the COVID-19 pandemic in 2020.  Cost recently, the telecom sponsored the all-women Valorant team Cloud9 White, the ESL Mobile open.