Vancouver, British Columbia–(Newsfile Corp. – October 15, 2020) – Aquarius AI Inc. (TSXV: AQUA) (FSE: 4G5N) (“AQUA”, or the “Company”) announces that it has entered into a binding letter of intent (the “Letter of Intent”) with Gemini Digital Corp. (“Gemini”) to license their audio monetization technology. Pursuant to the Letter of Intent, the Company will have access to the Gemini technology through a custom white labelled implementation for a period of 3 years on a revenue share basis. The Company and Gemini anticipate entering into a definitive agreement outlining the terms of the revenue sharing arrangement contemplated in the Letter of Intent.
Gemini is a leading technology platform for the monetization of audio content such as podcast and streaming audio services. Established in 2016, Gemini currently has agreements in place with leading audio creators including broadcasters, artists, music producers, on-air presenters, all of whom are moving into the monetization of audio. Audio platforms, such as podcasts, have been experiencing extreme growth in recent years.
Chris Bradley, Chief Executive Officer of AQUA, commented, “By adding audio advertising technology to our current video technology, we now have the capabilities to monetize Esports content on a 360-degree basis including video, audio, podcasts and streaming. We anticipate that this multi-channel approach will allow us to maximize our revenues irrespective of how a user consumes their Esports content.”
The Company is also pleased to provide a corporate progress update on its move into Esports monetization. Esports viewership is significant, with Goldman Sachs Investment Research stating that Esports will have more viewers globally by 2022 than the NFL. With a typical audience under 35 years old, Esports audiences are said to represent 48% of the North American population. The Company believes the Esports audience are the lucrative consumers of tomorrow and yet traditional advertising channels are struggling to reach this market. The Company sees the potential of this audience and has designed a strategy to imbed itself at the heart of this community through monetizing Esports content and betting.
The Company intends to focus on the following 3 pillars as it seeks to implement its strategy:
Audience: Securing exclusive relationships with global Esports communities, with a focus on Esports specific television stations/streaming channels, Podcasts as well as Esports teams.
Technology: The Company intends to add audio content monetization to its existing video technology to provide a 360-degree approach to monetizing Esports content.
Betting Platforms: Expanding upon its recently announced Letter of Intent with a leading UK based Esports betting platform (see the Company’s news release dated June 15, 2020), it is anticipated…
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